GOING ONCE, GOING TWICE---REAL ESTATE AUCTIONS !!
An article that appeared in the Wall Street Journal noted that a major national builder (Lennar) "...was among the first U.S. homebuilders to aggressively discount homes in order to move inventory; now ...(they are) placing another potentially trend-setting bet by testing eBay-style Internet sales in the housing market...The Internet-auction gambit is perhaps the most creative example of Lennar's moves to cut prices to sell homes, an approach that may help the company weather the downturn better than may of it competitors...But the flip side is that an auction smacks of desperation and may deter already skittish buyers who are worried that the market could further soften." Personally, I have always been impressed with the management at Lennar, as I have followed their success over the years. The auction did spike interest in their homes. One of their salespeople even heard from "...inquiries from as far away as Canada and Hawaii. Hundreds of shoppers visited the homes in person, including representatives of rival builders doing reconnaissance work, Lennar employees say." My comment: Interesting opportunities are being created in an interesting time and Lennar is using every available tool to become a "problem solver" in the present market place.

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